Areas of Expertise
Market analysis, Surveys and Segmentation
Finding the right customers quickly by evaluating your business strengths and weaknesses. Created and conducted market analysis, surveys and questionnaires to determine market segmentation and target market opportunities. These efforts have provided greater focus and improved results for sales and business development opportunities.
Business Model Canvas Creation and lean Start-up
Helping you determine how to adapt in the market. Led teams in Business Model Canvas creation to describe, design, challenge and pivot the business model working in conjunction with the value proposition and other strategic management tools and processes.
Oversaw $35 million in annual sales. Orchestrated and oversaw $15 million test turbine install and R&D program efforts with National Renewable Energy Laboratory (NREL).
Business and Strategic Planning
Looking Long Term
Developed multiyear, multimillion dollar business and growth plans for strategic planning, decision and funding opportunities. Cultivated business opportunities employing challenge and value selling techniques and methods.
Created go to market plans for operations and maintenance, structural engineering, utility analytics and condition monitoring companies in wind. Cultivated business opportunities employing challenge and value selling techniques and methods.
Sales Plans and Execution
Built and exceeded $100 million sales plan for OEM and smaller sales plans for component and startup companies. Negotiated and established Power Purchase agreements for wind farm power generation. Embraces a collaborative, challenger sales approach with a long history of opening doors that were otherwise shut.
Team Leadership Analysis and Growth Plans
Built US Wind R&D efforts from the ground up leading to a $10 million budget responsibility and 40 reports. Established numerous growth plans as part of business strategy. Military officer leadership experience.
Financial and Scenario Modeling
Providing assistance in decision analysis for technology and R&D valuation by creating and applying data driven cost, market and financial models for large OEM sales, equipment supply, condition monitoring and service industries in the wind and power markets.
Statistical Tools, Analysis and Methods
Statistical expertise to provide data driven answers for real world problems in wind.
Technology and R&D Valuation
Coordinated international R&D efforts to ensure strategic goal alignment. Acquired over $100 million in local, state and federal fund raising and support. Orchestrated and oversaw $15 million test turbine install and R&D program efforts with NREL. Evaluated energy technologies for viability, valuation and commercialization,
Out of the box thinking and capability. Experience with messaging via website, press, flyer and targeted email campaigns. Network team capabilities include web design, graphic design and artistry.
Industry Association Engagement
Board positions experience in the American Wind Energy Association, Colorado Cleantech Industries Association, Colorado Renewable Energy Collaboratory, NREL Wind Program Technical Review Panel, Gas Turbine Association, PG Renewables, Solar Energy Industry Association and Coal Utilization Research Council. Expertise in local outreach, media events, Washington DC Congressional efforts and professional industry associations.
Adding value to small and large companies in wind and sustainable energy.